The MyICMS 886 (Malaysian Information, Communications and Multimedia Services 886) Strategy identifies eight (8) service areas which have been targeted to propel Malaysia in the delivery of advanced information, communications and multimedia services towards improving the quality of life of Malaysians and at boosting Malaysia’s global competitiveness.

The MyICMS 886 aims to create a catalystic cycle by enhancing the existing investments in ICMS infrastructure that will support future growth of ICMS services.

The introduction of the eight (8) new services catalyses and promotes the development of eight (8) essential infrastructures - both hard and soft. These new services and infrastructures are aimed at generating growth in six (6) areas that have been identified as key for the consumers and businesses in Malaysia.

 The acroynm MyICMS 886 is derieved from "The Malaysian Information, Communications and Multimedia Services (My ICMS) in 8 Service Areas, 8 Infrastructure Areas and 6 Growth Areas".

SERVICES	INFRASTRUCTURE	GROWTH
1. High Speed Broadband    2. 3G & Beyond  3. Mobile TV    4. Digital Multimedia Broadcasting    5. Digital Home    6. Short Range Communications      (e.g. RFID-based)    7. VoIP/Internet Telephony    8. Universal Service Provision	Hard : 1. Multiservice Convergence Networks  2. 3G Cellular Networks  3. Satellite Networks  Soft : 4. Next Generation      Internet Protocol (IPv6)    5. Home Internet Adoption    6. Information & Network Security    7. Competence Development    8. Product Design & Manufacturing	1. Content Development       (e.g. education, entertainment, games)  2. ICT Education Hub    3. Digital Multimedia Receivers       (set top box)    4. Communication Devices        (e.g. VoIP phones)    5. Embedded Components, Devices       (e.g. RFID)    6. Foreign Ventures

8 Services, 8 Infrastructures, 6 Growth Areas

The High Speed Broadband infrastructures will provide Internet connectivity with high speed anytime and anywhere regardless of whether the user is on the move or stationary. The High Speed Broadband service encompasses both fixed and wireless broadband and will complement the demand for high speed mobile Internet access, which will be continuously enhanced under the service category of 3G & Beyond.The complementing scenario will demand a stable and robust 3G Cellular Network infrastructure in Malaysia.

The need for consumers to receive information anytime and anywhere creates also a new dimension in the broadcasting arena where high quality contents such as music, text and pictures are delivered through Mobile TV and other mobile devices. Digital Multimedia Broadcasting technology will enable the broadcasting (video and sound) services to be delivered to the consumers via several medium such as satellite, Internet and mobile networks.With the requirements to deliver the various services nationwide over different medium of transmission,the Satellite and 3G Cellular networks are essential infrastructures to be developed and enhanced in Malaysia.

The introduction of the digital broadcasting services will drive the demand for lower cost of ownership for Digital Multimedia Receivers (both for radio and TV) for Direct-to-Home and hand-held consumer terminals. Apart from the possibility and opportunity of promoting local manufacturing of customer equipment, the Digital Multimedia Broadcasting services will create and enhance the base for local Content Development in meeting the demands and expectations of the Malaysian listeners and viewers.

The Digital Home is brought about by the requirements of the increasingly futuristic home environment, which provides various services by connecting home appliances to networks that would enable the consumers to control the appliances electronically as well as remotely.

The Short Range Communications services will support the creation of short-range wireless connections type of applications which use very low power. Short Range Communications (e.g. RFID-based services) have very large market potential in sensors-surveillance systems and will encourage the local manufacturing of radio frequency identification (RFID) chips that would be used in short range communications such as in the supply chain management of the different industries, allowing for computer-peripheral connections and also between consumer electronics equipment.

Technologies that enable converged services exist. The Internet Protocol (IP) and the Internet paradigm are being introduced in all areas of communications. VoIP, and in general Internet telephony, will provide real opportunity drivers for consumers, enterprises and businesses because of its low cost and favourable investment outlays. The convenient communications environment provided by VoIP through the combining of multimedia services on single devices will create opportunities for local manufacturing of low cost Communication Devices.

The upgrading of the existing infrastructure to create a Multiservice Convergence Network (MSCN) will support the demand for multiple accesses to communication services. The facilitative communications environment provided by the rapid development of radio technology leading to increased bit rates and support for mobility, will enable true converged services through the combining of multimedia services on a single device. This will lead to the creation of opportunities for local manufacturing of low cost Communication Devices (especially VoIP phones).

The advancements in the fields of ICT and Multimedia in Malaysia will facilitate the nation in bridging the digital divide through the enhancement of the current implementation of Universal Service Provision (USP) toward realizing a society with equitable digital opportunities. In this regard, one of the initiatives by the Government is looking into expanding the existing cellular infrastructure which can be enhanced further to provide national cellular coverage and also at capitalizing on the use of viable fixed wireless access services, satellite services as well as leveraging on new emerging echnologies for USP. 

By harnessing the possibilities that come with ICT through formulating ICT education policies,Malaysia is poised to become an ICT Education Hub.This will prepare Malaysia with highly competent workforce that will further enhance and elevate Malaysia’s competitiveness in approaching the spectrum of Growth Areas identified, including undertaking of Foreign Ventures in the arena of information, communications and multimedia.

The rapid growth and popularity of Internet services and the demand to connect more devices to the Internet will drive the demand for more IP addresses. The new services such as the Digital Home will create local production of IP-enabled home appliances that will require the deployment of the Next Generation Internet Protocol, or the IPv6 infrastructure, which is critical to meet the demand for more IP-addresses.

To build a digital society, programmes for ICT awareness will be introduced. Such awareness and education programmes will gear the society into easier acceptance of the new knowledge economy (K-economy) and this should in turn drive the Home Internet Adoption within the society. With this established, Malaysian society can be assured of online access to knowledge and information that they require and desire and at favorably affordable costs.

In order to support the push of K-economy, and in particular the new ICT and Multimedia services environment, the focus is to provide globally competitive ICT skills and manpower that can meet and support the demands of the ICT and Multimedia industries. Competence Development, with appropriate focus on research and development, will be the main focus toward ensuring a balanced growth of competent human resource to lead the new growth areas in ICT. Competent human resource will lead to the capability in Product Design and Manufacturing of the communications and multimedia devices. Product Design and Manufacturing will encompass manufacturing of terminal devices including those of passive components such as smart antennas that, together with the lower cost terminal devices,will increase the take up rate of the new services. 

There are huge potentials for Malaysia to capitalize on in the arena of OEM (Original Equipment Manufacturing) for Embedded Components and Devices for machine-to-machine (M2M) communications. With the advancement of core technologies such as 3G and RFID, additional nonvoice services can be developed by having terminal devices with embedded applications specific integrated chip for M2M applications, thus ensuring that growth is not limited to merely population size.

The rapid development of services and infrastructures has however brought about other side effects and challenges, such as cyber attacks, computer virus, spam etc. These will demand sound and comprehensive Information and Network Security policies and implementations to be in place so as to ensure a secured, safe and clean cyber space environment. These policies and their implementations will help to remove those threats against a secured digital society.

>>>  Click here to download the full MyICMS 886 document ( PDF0.39MB)

>>> Visit the Ministry of Energy, Green Technology and Water 
         (formerly Ministry of Energy, Water and Communications - KTAK)

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